淘宝E-commerceVisual identity
Taobao | An identity for everyday shopping
Discover Taobao’s online shopping platform and its orange wordmark.
Visit the brand website
Brand overview
Taobao is an Alibaba online shopping platform connecting consumers and merchants.
Recognizing the identity
The existing asset pairs the Chinese name with “Taobao” in a vivid orange.
Sources and scope
Compiled from existing brand records and public logos. This is a brand reference, not a claim of a client relationship or design work by Jingdian.
Brand work
More brand stories
cocacola · Beverages / Visual identity
Coca-Cola | A distinctive red wordmark
Explore the Coca-Cola beverage brand and its red script logo.
Read the story
鲸典品牌俱乐部 · Brand services / Visual identity
Jingdian | Bringing brand value to life
Explore the positioning and existing visual identity of Jingdian Brand Club.
Read the story