Visual identity
Guidelines for logos, colors and typography.
View full guidelinesBrand overview
淘宝
Taobao
Brand content is not yet available in this language. The original text is shown below.
中国领先的在线购物平台，让消费者便捷发现和购买海量商品。
淘宝是阿里巴巴集团旗下的在线购物平台，围绕海量商品、商家生态和便捷交易体验，为消费者提供覆盖日常生活的线上购物服务。平台以丰富供给、灵活经营和高频促销活动连接买家与商家，是中国电商生态中具有代表性的消费入口。
Explore brand guidelines
Explore a consistent brand identity, from logos to applications.
Products and services
在线购物平台
海量商品、一站式购物、商家生态、便捷交易。
Brand strengths
已有品牌资料迁入
先把公开资料、Logo、颜色和基础说明整理成可审核的统一底座。
Agent 决策入口
若公开 Logo 不可用或品牌主希望重塑，可继续进入新 Logo 生成与 3 轮收敛流程。
Resources and references
Access brand text, structured data and logo files.
Brand resource index
Brand information, visual assets and product details in JSON format.
Brand text
A plain-text brand profile for easy reading and reference.
AI-readable resources
Brand information and resource links for AI assistants.
Primary logo
View the primary logo. Refer to the visual guidelines before use.