Visual identity
Guidelines for logos, colors and typography.
View full guidelinesAlibaba Group
Brand content is not yet available in this language. The original text is shown below.
让生意不难做
阿里巴巴集团是中国领先的电子商务和科技公司,旗下拥有淘宝、天猫、阿里云等业务,致力于为全球中小企业提供数字化基础设施,推动商业数字化转型。
Explore a consistent brand identity, from logos to applications.
Guidelines for logos, colors and typography.
View full guidelines让天下没有难做的生意
先把公开资料、Logo、颜色和基础说明整理成可审核的统一底座。
若公开 Logo 不可用或品牌主希望重塑,可继续进入新 Logo 生成与 3 轮收敛流程。
Access brand text, structured data and logo files.
Brand values and cultural applications.
Content, channels and communication applications.
View full guidelines